Who are we?
Moonlight Strategy serves people and companies at their inflection points — those intentional but no less uncomfortable moments of transition and growth.
Started by Barbara Patchen, a 15-year veteran of organizational development and a decade-long innovation pro, Moonlight brings perspective-shifting experiences, coaching, and in-house advising to life for clients through our network of solopreneurs, designers, strategists, and coaches.
Like our clients, each of us is on a journey to reimagine the role work plays in our lives and to maneuver personal and professional growth with joy, humility, and a sense of humor. We learned a long time ago that serious work isn’t the absence of play; in fact, it’s knowing how to embrace levity in the midst of challenges that makes us stronger.
About Barbara
Barbara Patchen is an organizational psychology practitioner who helps leaders shape cultures people actually want to work in. She partners with organizations in moments of growth, transition, and change — designing the conditions for people and performance to thrive.
As Founder and Principal Consultant of Moonlight Strategy, Barbara provides a mix of organizational consulting, leadership development programming, and executive coaching. Her work lives at the intersection of strategy and humanity — balancing the business outcomes leaders need with the human practices teams deserve.
Her current portfolio includes healthcare systems, fast-scaling private equity-backed companies, non-profit leadership teams, and global organizations navigating complexity and growth.
Previously, Barbara served as Head of Client Strategy & Culture Design at Stoked, a human-centered design firm, where she helped corporate and non-profit partners build more progressive and adaptable teams. Her client roster includes companies like Hyatt Hotels, Coach, AARP, Cigna, TVA, Uber, Expedia, RetailMeNot, CVS, and T-Mobile.
Earlier in her career, Barbara led Talent and Organizational Development inside a Fortune 200 healthcare company, where her team earned multiple national awards for building environments where leaders could thrive.
Barbara holds a master’s degree in Industrial/Organizational Psychology from Middle Tennessee State University and an undergraduate degree in Business & Global Leadership from Ohio University. She currently lives on a 50-acre farm in Fayetteville, Arkansas with her partner, where she spends her time canoeing the local rivers, cooking overly complicated meals for friends, and writing for fun.