Making Organizational Change Feel Like An Adventure, Not a Burden.

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We guide leaders and teams to face growth & transitions head-on, leveraging it for personal and organizational success.

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HOW

We fuse evidence-based practices with creativity to produce transformative experiences.

Moonlight Strategy is a network of solopreneurs, coaches, strategists, and designers eager to elevate your growth journey.

01


How Techstars
Is Teaching Founders to Put People First

The Future of Longevity accelerator is focused on supporting entrepreneurs determined to make a dent in the aging and family caregiving space.

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How a Legal Services Org Is Developing Its Future Execs

A leading legal technology services company is getting creative with its approach to executive development.

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How WAP Is Getting Remote Work Culture Right

WAP Sustainability Consulting is a professional services organization focused on helping companies achieve their sustainability goals.

Our Services


For teams and organizations at an inflection point.

We design and facilitate highly experiential retreats that help teams pause, align, and move forward with clarity. Grounded in behavioral science and built around your goals, these gatherings offer space for real talk, connection, and progress.

Outcomes:

  • Clear alignment on priorities, values, and ways of working

  • Revitalized trust and psychological safety

  • Faster, sharper decisions—without the drama

  • Behavior change that lasts beyond the offsite

  • A stronger team identity that people are proud to be part of

Transformational Retreats

We create offsite experiences that drive strategy and re-energize your team for growth.

Leadership Program Buildout

We don’t plug in training—we build the leadership development function you actually need.

For companies growing fast—and leaders who need to grow with them.

We build and deliver custom-fit leadership development programs that feel as rigorous as anything in the Fortune 100—but are designed for the realities of scaling companies. Whether you're investing in first-time managers or developing the next layer of execs, we create a leadership development programs that grows with your business.

Outcomes:

  • A realistic, actionable succession plan with ready-now talent

  • Stronger leadership alignment through every stage of growth or reorg

  • Increased retention of top performers and high-potentials

  • A shared language for leadership that accelerates decision-making and team performance

  • Up to 65% internal promotion rate within 12–18 months

Culture Architecture & Advising

We help you determine what conditions are needed for performance to thrive.

For organizations navigating growth, change, or cultural drift.
We help you define the culture you need to support your strategy—then design the behaviors, systems, and rituals to make it real.
This is culture you can feel and scale—not just name.

Outcomes:

  • Clear, behavior-based definition of your culture that evolves with you

  • Embedded leadership and decision-making norms

  • Rituals and systems that reinforce alignment

  • Tools to assess and scale culture as you grow


Every offering is grounded in organizational psychology, shaped by lived experience, and designed to be as useful as it is human.

If your company is experiencing growing pains, let’s talk.

Genna Heath, Director, Material Health, WAP Sustainability 

“Barbara is a visionary, and I don't use that word lightly. She is on a mission to change the way we work by helping leaders and companies to embrace change and shake off outdated norms. The Moonlight Team has made me go to some deep, uncomfortable places that have made me a better person – professionally and personally.”

Amanda, Vice President, @ Leading Legal Technology Services Company

“This {leadership development} experience has been transformative. It was amazing to see the group evolve. I went from skeptical to believer; and confident pusher to confident listener.”

WONDERINGS

The Moonlight Strategy Blog