How WAP Sustainability is Getting Remote Work Culture Right

The Opportunity

  1. Inspires the biggest brands to take bold climate & sustainability actions.

  2. Enables 50-100% team growth year over year.

Create a client-loving culture that:

The Journey

It all started in a Nashville kitchen in 2013 when two founders were determined to learn more about each other so they could work together more effectively. Fast forward 10+ years and both Brad McAllister and William Paddock are leading a sustainability revolution. In 2021, as they shifted from a team of five to a team of 15, they knew it was time to invest more significantly in their culture.

Ways of Working

Together, we investigated what made WAP special. After several client and employee interviews, multiple working sessions, and a workshop with the entire team, we named key behaviors that differentiated the team. These four key principles, or Ways of Working, were the launchpad for growing a unified team.

97% of employees agreed that the custom content created by Moonlight was valuable to their daily lives.

Offsite Retreats

71% of participants reported that their last retreat experience far exceeded their expectations.

"Moonlight leading our last retreat from top to bottom was an absolute delight. Engaging and fun all the way through. It's hard to find a better way to collaborate with your teammates than through a program such as this. What WAP does for the world is great, but it's the people at WAP that makes it great, and that all starts with Barbara and the Moonlight team for the culture building since Day 1. We are very appreciative."

As the team continued to grow and the Ways of Working translated into new values, structures, and processes, so did the opportunities to hire highly talented remote team members. So that the very best talent could show up embodying the WAP values, the team started a twice annual offsite retreat. Each retreat focuses on connecting to what makes WAP special. They are multi-day adventures that invite personal growth, intimate connection, and space to dream big. 

The Moonlight team custom designs the content and experiences. For example, in 2023, with a team of almost 50 employees, we were tasked with supporting the WAP team with becoming “Boardroom Ready." We’ve focused on cultivating the skills and confidence needed to navigate high-stakes relationships.

Check out a video from a retreat in 2022 that describes the WAP culture.

"Thank you! I am so overwhelmed by these retreats. They are exhausting in all ways, but I reflect on them with so much joy. I am so grateful we get to work with people who are so people-intelligent. And so happy these retreats, despite being corporate focused, are not cheesy corporate garbage. They provide lessons that are so applicable to my work and my life. I really appreciate all that the three of you did for us!"